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"Assigment Of Writing Advertisement Language #Softskill part 2"



1.Print-Ads


Advertisement from WartaKota#
This advertisement is be found some abbreviation.Like,u/ means "Untuk",Min. means "Minimal",etc.The language is easy to understand,the writer want delivers to reader,that advertisement is Employee Vacancy.






2.Radio Adverstisment

Coca-cola 


Guidelines
•         Get attention/get to the point! : From the unique theme song people can get interest with this advertisement quickly.
•         Use common familiar language : The language which used in this advertisement is the simple one.
•         Use short words and sentences : Because it’s a song, the lines keep repeated.
•         Stimulate the imagination : From the lyrics we can imagine our day while holding a bottle of coca cola which makes our day more amazing.
•         Repeat the brand name : the brand name keep repeated so the people can remember what brand it is.
•         Stress the main selling points : It stress the main selling point with the fact that in the summer we need the cool drink such as coca cola
•         Use sound and music carefully : The music and sound really good. It makes people wants to sing and dance following the rhythm.

•         Tailor the copy to the time, place, and specific audience : The advertisement made for everyone. Because the coca cola can drinked by people in every age.


3.Television Advertisement

Thai Life Insurance


•         Use the video : The advertisement use video of course because it’s on tv not radio which just use an audio.
•         Support the video : The video support with a clear image and good theme.
•         Coordinate the audio with the video : The audio from the music and sound effects is really good. It’s fit the story which told in the advertisement.
•         Entertain but sell the brand : It have really a good story, not just sell the brand but also give the viewers a lesson about loving their parents and how important family it is.
•         Be flexible : This advertisement can watched by general people, because it’s an insurance advertisement.
•         Use copy judiciously : For this advertisement not really judiciously because it takes long time for the story ends. But they might have a huge budget for their brand.
•         Reflect the brand’s personality and image : of course it’s reflect the brand which is an insurance company, how they take care our health problem with their insurance.
•         Build campaigns : It build campaign for the viewers to take their brand as their life insurance.

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