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SWOT Analysis of The Icon of Jakarta City
(National Monument)



CHAPTER 1 Introduction

A. Background
B. Problem Formulation
C. Aim of the Study

CHAPTER II Discussion

A. History of The National Monument
  • Construction of National Monument
  • Monument Design
  • Reliefs of Indonesia History
  • The National History Museum
  • The Hall of Independence
  • The observation deck and Flame of Independence
  • Getting There
B. SWOT Analysis of The National Monument

CHAPTER III  Closing

A. Opinion
B. Reference




I.Introduction
A. Background

Welcome to Indonesia, special to visit of Jakarta, as the capital city of Indonesia. National Monument or sometimes we called Monas, is the icon of Jakarta City. Talking about Jakarta, it means talking about Monas. Jakarta is not Jakarta without Monas. It is the icon of Jakarta City. Located at the Center of Jakarta. Monas is become a tourist area and interesting place for many people. Monas was built in 1959. The entire building designed by Indonesia's architects oedarsono, Frederich Silaban and Ir.Dr.Rooseno. In August 17, 1961, Monas was official launched by The first President of Indonesia is soekarno, and was opened to public since July 12th 1975. Monas is always crowded by many people who want to see the beauty view of Jakarta from the top, increasing their perception of Indonesia history, just enjoy the freshness of 80 hectares city forest, recreation and learning history of Indonesia at the same time, do any sport activity with their family or etc.

B. Problem Formulation
  • What is can be see by visitors if they visit to National Monument?
  • How is National Monument when the writer examined using by SWOT analysis?

C. Aim of the Study
  • To find out and introducing what is contained in the inside of National Monument
  • To find out and explain SWOT analysis by the writer


II.Discussion
A. Histoty of The National Monument
  • Construction of Monas.
The construction of Monas proceeded in three stages. The first period, from 1961/1962–1964/1965 began with the official start of construction on 17 August 1961 with Sukarno ceremonially driving in the first concrete pile. A total of 284 piles were used for the foundation block. A further 360 piles were driven in for the museum foundations, with work being completed in March 1962. The walls of the museum in the base were completed by October. Construction of the obelisk than commenced and was finished in August 1963. Work in the second stage, from 1966 to 1968 was delayed by shortages of funding and the aftermath of the 30 September movement coup attempt. In the final phase, from 1969–1976, the dioramas for the historical museum were added. Problems remained once construction was complete, and work was needed to solve problems with water leaking into the museum. Monas was officially opened to the public on 12 July 1975. The location of Monas is known as Merdeka Square.
  • Monument Design
The towering monument encapsulates the philosophy of Lingga and Yoni. Lingga resembles analu rice pestle and Yoni resembles a lesung rice mortar, two important traditional Indonesian tools. Lingga and Yoni also symbolize harmony, balance, fertility and eternal life with the lingga phallic symbol, representing masculinity, positive elements, and daytime and the Yoni the female organs symbol, representing femininity, negative elements, and night. It also resembles the bloom of the famous Amorphophallus titanium, native to Indonesia. Indeed, fiberglass Amorphophallus and Rafflesia sculptures are installed around the monument. The monument consists of a 117.7m obelisk on a 45m square platform at a height of 17m, the goblet yard. The obelisk itself is clad with Italian marble.
The northern pond measuring 25×25 m was designed to cool water for the air conditioning system of Monas as well as to enhance the beauty of the surrounding area. To the north, there is a statue of Indonesia national hero Prince Diponegoro  by Italian sculptor Cobertaldo.
  • Reliefs of Indonesia History
In the outer yard surrounding Monas there are reliefs of Indonesia history. The story begins in the northeastern corner and describes events during eras such as the Singhasari and Majapahit empires. The reliefs extend along the four walls showing the European colonialization of the Indonesian archipelago, various popular local uprisings, modern Indonesian organizations in the early 20th century, the Japanese occupation in World War II, the Proclamation of Independence, and post-independence developments. The reliefs were made from molded cement although several of the statues are damaged and have decayed due to weathering.
  • The National History Museum
Diorama of Indonesia history.
The Indonesian National History Museum has a display of dioramas in the large marble-lined hall below Monas. There are a total of 51 dioramas around the walls and in the centre of the hall. The dioramas begins in the northeastern corner, displaying the scenes from Indonesian history from the beginning during the earliest days of Prehistoric Indonesia, the construction of Borobudur, the Sriwijaya and Majapahit eras, followed with events from the period of European colonization and uprisings against Dutch East Indies Company  and Dutch East Indies rule. The dioramas continue well into the 20th century showing the Japanese occupation, the proclamation of Indonesian independence in 1945, the struggle for independence of Indonesian revolution, and on to events during the New Order era of Soeharto's regime.
  • The Hall of Independence
Hall of Independence, Gate of Independence in the left wall and Garuda Pancasila sculpted by Sculptor Sirio Ferrion the right side.
The Hall of Independence (Indonesia Ruang Kemerdekaan) is situated inside the goblet or "cup" part of Monas (Indonesia Cawan). The hall, which contains various symbols of independence, can be reached through spiral stairs at the north and south doors. The original text of the Proclamation of Independence is stored in a glass case inside the Bronze golden Door designed and sculpted in Rome by the Italian sculptor Lorenzo Ferri, casted from the ancient Lagana's foundry in Naples. On the west side of the inner wall. Mechanized bronze doors weigh 4 tons and are coated with goldleaf adorned with the image of a Wijaya Kusuma flower, symbolizing eternity, and a lotus flower, symbolizing purity. The doors, known as Gerbang Kemerdekaan or the Gate of Independence, open slowly while the nationalist Padamu Negeri song plays followed by a recording of Soekarno reading the text of the Proclamation. On the southern wall there is a large bronze gold-coated statue of the coat of arms of Indonesia sculpted by Sirio Ferrion, weight 3.5 tons. On the eastern side is the text of the proclamation in bronze lettering. Originally the eastern side displayed the most sacred Indonesian flag, Sang Saka Merah Putih, originally raised on 17 August 1945. However, because it is fragile and in poor condition it is no longer displayed. The wall on the northern side displays a map of the Indonesian archipelago coated in gold.
There is a middle platform on top of the cawan (goblet) which provides visitors with views from a height of 17 metres. This middle platform is accessible through the elevator on the way down from the main observation deck (the lift stops on the way down at the cawan to allow visitors to exit) or through stairs from below.
  • The observation deck and Flame of Independence
A lift on the southern side carries visitors to the viewing platform at a height of 115 metres above ground level. The capacity of the elevator is about 11 people. The top platform can accommodate about 50 people. There is also a staircase for use in emergencies. The total height of the monument is 132 metres. The distance from the viewing platform to the tip of the flame is 17 metres. The ticket to observation deck is Rp.7,500 (adults, mid-2012).
Monas is topped by a 14.5 ton bronze Flame of Independence containing the lift engine. The base of the flame, in the shape of a goblet, is 3 metres high. The bronze flame structure measures 14 metres in height and 6 metres in diameter, It consists of 77 sections. Originally the bronze flame structure was covered with 35 kg of gold foil. However, during the 50th anniversary of Indonesian independence in 1995, the gold foil was recoated and increased to 50 kg gold foil. The obelisk and flame symbolize the Indonesia people's  struggle for independence.

Getting There
The observation desk and other facilities are open daily from 08.00-15.00 daily (except for the last Monday of each month). The entrance to Monas is located around 100 meters away to the northern side of the monument. Visitors enter by steps down to a tunnel which leads back towards the base of the Monas. There is a ticket office (Rp 5,000 for adults, mid-2014) at the end of the tunnel. Tickets allow access to the National History Museum display of dioramas as well as several other parts of the area. Tickets for access to the observation desk cost another Rp 10,000 for adults (mid-2014) and may be purchased at a second booth after passing through the hall showing the diorama display.
It is best to go early, preferably arriving before 08.00am, and proceed directly to the lift to the observation tower. The lift has a capacity of perhaps 160 people per hour so long queues build up quickly. The other parts of the monument, including the dioramas in the hall below the Monas, can be viewed later.


B.SWOT Analysis of National Monument

Strength :
  • National Monument can be used as a tourism object containing historic value.
  • Visitors can enjoy the beauty of the Jakarta City from the center of Jakarta, at the top of Monas.
  • Easy transportation to get there.
  • Strategic place. Because monas located in the Central of Jakarta.
  • Ticket Price its to affordable.
  • Etc

Weakness :
  • Lack of awareness of visitors in terms of cleanliness.
  • Lack of arrangement where the traders are getting increasingly.
  • Lack of security tight, so sometimes frequent undesirable.
  • Monas only have 1 lift. It makes long queue if much of visitor's come. Especially in the weekend or red-letter day. 
  • Etc

Opportunity :
  • The potential of monas is very great, because Monas is an interesting place which keeps big history relating to the independence of the Republic of Indonesia.
  • Favorite place for the tourist, from local or international tourists.
  • If a lot of tourists come to Indonesia, it will automatically increase foreign exchange for our country.
  • Etc

Threat :
  • Beggars, buskers, became on e of the triggers threat of destruction of Monas's view.
  • Rogue traders also a threat to the beauty of Monas's park.
  • Etc


CHAPTER III


To commemorate and mark the greatness of the nation's struggle for independence of Indonesia known as the Revolution of August 17, 1945 as well as to arouse patriotism of young generation now and in the future, then in the wake up a warning sign the form of the monument which is named National Monument.

So, in this case the government should be more set that Monas is a tourist attractions should always maintained cleanliness and the beauty, more facilities note that visitors feel comfortable, awareness of visitors also greatly affect, hold events that historically valuable but attractively packaged so that foster public interest to th history. And it will make Monas as a place of tourism comfortable visited by local or international tourists.






Brochure, Pamflet all about national Monument.



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